1/28/2024 0 Comments Twitter exploreWhen you’re trying to develop your business, establishing specific objectives and tracking your results over a time-period is crucial. This is also how you can turn everyday followers into your brand advocates. It shows that your readers really value your input and take the time to perform an action on their side (writing, or sharing to their own community of readers).Įvaluating the performance of your posts will help you in determining which content gets the most valuable responses and echoes the best. Going through the type of reaction your Tweets generate is also something to do – as you know, a like is great but a retweet or a comment is better, and shows more commitment from your audience. Analyzing your top 3 Tweets by Impressions and Engagement is the best practice you should perform on a regular basis to understand what your audience is expecting and what they will be most reactive to. Likewise, the number of impressions cannot be taken alone: you may have 15k impressions but if you only get one like, you might want to rethink what you post (Engagement on social media is, after all, crucial). The evolution of Impressions is displayed over 30 days, with the average number per day and per Tweet. Let’s move over to the bottom part of this dashboard. There are many ways to engage on Twitter, and the platform will look at various factors to calculate this ratio, namely: the number of clicks on a link, the number of time your brand is used in a hashtag, how many followers you have and how many people mark your page as favorite, how many replies you have on your posts, the number of backlinks towards your page, or the number of retweets. The first one is the most important social media metric, as the number one goal of being active on these networks is to build connections with the audience and engage them. On our tweet performance dashboard, the top banner tracks three main metrics on your Tweets performance over the last 30 days: the Average Engagement Rate, the total Link Clicks, and Likes. Therefore, a Twitter performance dashboard is a key tool in understanding how your Tweets are received and get the most turnaround out of them. The problem comes when companies do not exactly know how to do it, or how to measure their success on the platform. The fast-paced nature of Twitter is an advantage to build a strong online presence in no time.
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